--- title: "Schema.org Event Types" description: "Explore 26 Schema.org event categories and example usages that expose repeatable clocks around company conferences, retail events and entertainment releases." url: "https://nosible.com/ontologies/schema-org-events" --- [Home](https://nosible.com/) [Ontologies](https://nosible.com/ontologies) Schema.org Events Ontology field guide By NOSIBLE Research Updated 2026-07-18 # Schema.org Event Types Schema.org Events identifies event format, allowing scheduled conferences and unscheduled developments to be analysed separately. The date of an information event matters. A planned conference creates anticipation, a fixed disclosure window and a measurable decay path. A delivery, publication, sale or sports event follows a different clock. Schema.org Events supplies compact categories for separating those formats before an event study is specified. [[ 1 ]](https://schema.org/Event) World assigns one of 26 event types to relevant reporting. Researchers can use the field to define scheduled cohorts, align observations to known dates and test whether attention, revisions or price discovery concentrate around the event. The field describes format. It does not identify announcement stage, materiality, surprise or market impact without additional event data, market data and observed returns. Categories 26 categories Structure Flat, no hierarchy World events labelled 6.6% Stable codes Since v1 Release data CC0 On this page [01 Foundations](https://nosible.com/ontologies/schema-org-events#foundations) [02 Categories](https://nosible.com/ontologies/schema-org-events#vocabulary) [03 Example usages](https://nosible.com/ontologies/schema-org-events#trends) [04 Downloads and references](https://nosible.com/ontologies/schema-org-events#downloads) Foundations ## Schema.org Events classifies event format without claiming timing, surprise or materiality Schema.org defines Event as an occurrence at a time and location, with specific types for conferences, business events, publications, broadcasts and other formats. World uses 26 flat, single-label event categories. ConferenceEvent and BusinessEvent are peers. Neither is a parent of the other in the World field. [[ 1 ]](https://schema.org/Event) [[ 2 ]](https://schema.org/ConferenceEvent) [[ 3 ]](https://schema.org/BusinessEvent) The label answers a narrow question: what kind of event is described? It does not encode announcement lifecycle. A GTC keynote can produce conference reporting, product announcements and partner releases. Those records may receive different labels or no Schema.org Event label. Event-time analysis therefore needs an external calendar and an entity-resolved cohort in addition to the ontology and its event-format classification. Categories ## Schema.org Events uses 26 peer categories for scheduled and published event formats The ontology is flat. Every assigned event receives one peer-level label. The explorer shows each category’s definition, stable code and World V1.2 count. Search keeps all formats accessible on one page. EventSeries identifies a recurring group, but the field does not link individual records into a lifecycle or series instance. [[ 1 ]](https://schema.org/Event) Search code, label, definition or path 26 shown · 26 total Labelled events **1,010,214** World coverage **6.6%** All World events **15,311,040** 1,010,214 of 15,311,040 World events carry labels from Schema.org Event Types. Select a category to see its count and both relevant shares. Categories schema_org_event BroadcastEvent Live or scheduled public-media transmission BusinessEvent Commercial briefings, investor sessions and corporate gatherings ChildrensEvent ComedyEvent ConferenceEvent Conferences, summits and multi-session professional gatherings CourseInstance DanceEvent DeliveryEvent Planned arrival or handover of goods EducationEvent Event EventSeries Recurring events sharing one identity or programme ExhibitionEvent Time-bounded product, technology or industry exhibitions Festival FoodEvent Hackathon LiteraryEvent MusicEvent BroadcastEvent ### BroadcastEvent Copy link #### Definition Reporting about a scheduled live or recorded programme transmitted to a public audience during a defined broadcast window. Potential research use Live or scheduled public-media transmission Code BroadcastEvent Events with label 20,561 Share of labelled 2.0% Share of World 0.1% **Events with label** is the selected count. **Label share** divides it by 1,010,214 assigned events; **World share** divides it by all 15,311,040 events. #### Representative World V1.2 events One strong classified example per available year, with up to ten years shown. 10 examples 1. 2015-12-03Facebook Launches Public Live Video Streaming For All UsersCoverage 82 2. 2016-07-05PBS Apologizes for Airing Old Fireworks Footage During Live July 4th BroadcastCoverage 33 3. 2017-02-15Two Dominican Journalists Killed During Live Facebook BroadcastCoverage 40 4. 2019-01-27Rent Live Fox Broadcast Proceeds After Actor Brennin Hunt Breaks FootCoverage 57 5. 2020-12-22Biden Receives COVID-19 Vaccine Live on TV to Boost Public ConfidenceCoverage 255 6. 2021-10-28Vatican Cancels Live Broadcast of Biden Meeting Pope FrancisCoverage 273 7. 2022-10-09Iran Protesters Hack State TV During Live Broadcast Amid Ongoing UprisingsCoverage 838 8. 2024-01-09Armed Gang Storms Ecuador TV Station During Live Broadcast Amid Escalating ViolenceCoverage 1,156 9. 2025-06-10CNN Journalist Detained Live on Air During Los Angeles ProtestsCoverage 137 10. 2026-03-06BBC Regrets N-Word Slur Airing During Live BAFTA Awards BroadcastCoverage 106 Browse categories to compare definitions, World V1.2 statistics and representative classified events. Example usage 1 of 3 ### Example Usage: Corporate conferences create repeatable information clocks around each scheduled opening keynote day Ten NVIDIA GTC, Google I/O and AWS re:Invent cycles from 2023 through 2026 produce the same event-time pattern. Nine peak within one day of the opening keynote. Normalized attention rises from 128 events per million English World events during the baseline to 3,669 on keynote day, creating a repeatable disclosure clock. [[ 4 ]](https://nvidianews.nvidia.com/news/see-the-future-at-gtc-2024-nvidias-jensen-huang-to-unveil-latest-breakthroughs-in-accelerated-computing-generative-aiand-robotics) [[ 5 ]](https://nvidianews.nvidia.com/news/nvidia-ceo-jensen-huang-and-industry-visionaries-to-unveil-whats-next-in-ai-at-gtc-2025/) [[ 6 ]](https://nvidianews.nvidia.com/news/nvidia-ceo-jensen-huang-and-global-technology-leaders-to-showcase-age-of-ai-at-gtc-2026) [[ 7 ]](https://blog.google/innovation-and-ai/technology/developers-tools/io-2023/) [[ 8 ]](https://blog.google/innovation-and-ai/technology/developers-tools/google-io-2024-collection/) [[ 9 ]](https://blog.google/innovation-and-ai/technology/developers-tools/google-io-2025-collection/) [[ 10 ]](https://blog.google/innovation-and-ai/technology/developers-tools/google-io-2026-collection/) [[ 11 ]](https://aws.amazon.com/blogs/aws/category/events/reinvent/) Only 13.4% of assigned records use scheduled ConferenceEvent or BusinessEvent formats. That distinction stops surrounding announcements from masquerading as the conference itself. Researchers can align suppliers, customers and competitors to keynote day, then test volatility, revisions, relative returns and adoption without pooling weeks of unrelated company coverage or inferring an announcement lifecycle from labels alone. [[ 12 ]](https://doi.org/10.1111/j.1475-679X.2011.00426.x) NVIDIA GTC / Google I/O / AWS re:Invent / 2023-2026 558 events / 10 conference cycles **Corporate conferences create repeatable information clocks around keynote day** seven-day normalized attention / event day NVIDIA GTC Google I/O AWS re:Invent Each line pools repeated conference cycles by event day and divides classified events by all English World events in the same seven-day window. 9 of 10 cycles peak within one day of the keynote. The recurring clock isolates predictable product and platform disclosure windows from unscheduled company news. Example usage 2 of 3 ### Example Usage: Prime Day creates a repeatable opening-day signal across three expanding retail cycles Prime Day creates a repeatable event-time signature across three annual retail cycles. The normalized Schema.org Event rate peaks on the official opening day in 2023, 2024 and 2025. Amazon expanded the 2025 sale from two days to four, yet the classified attention spike remains anchored to the first day of the event. [[ 13 ]](https://www.aboutamazon.com/news/retail/amazon-prime-day-2024-date) SaleEvent accounts for 96.1% of assigned events in 2023 and 92.2% in 2025. Normalized assigned coverage rises from 1,011 to 1,614 events per million across those cycles. The category isolates a scheduled commercial demand window that ordinary Amazon mentions mix with products, logistics, advertising and corporate reporting. [[ 14 ]](https://www.aboutamazon.com/news/retail/what-makes-prime-day-2025-different) Normalized coverage +603 per million SaleEvent share -3.9pp Assigned events +78 Normalized assigned attention around opening day · per million 2023 2024 2025 The English Prime Day cohort uses matched 29-day windows around official opening dates in 2023, 2024 and 2025. Daily Schema.org Event counts are divided by all English World events; the horizontal axis is event day, with zero marking the opening. Example usage 3 of 3 ### Example Usage: Eras Tour coverage moves from live concerts into cinemas and streaming Eras Tour reporting changes event format as the product moves through distribution channels. MusicEvent accounts for 66.1% of assigned events during the live-tour phase. ScreeningEvent reaches 79.4% around the theatrical release. The same property becomes a new research cohort when distribution moves from venues into cinemas. [[ 15 ]](https://www.amctheatres.com/movies/taylor-swift-the-eras-tour-74500) Streaming creates a third transition. OnDemandEvent reaches 70.6% of assigned coverage in March 2024, when Taylor's Version arrives on Disney+. Schema.org Event categories identify the relevant commercial clock without changing the entity query. Researchers can separate ticket sales, theatrical distribution and subscription engagement without pooling every Eras Tour mention across markets and distribution channels. [[ 16 ]](https://press.disneyplus.com/press.disneyplus.com/news/taylor-swift-the-eras-tour-taylors-version-now-streaming) Normalized coverage +119 per million MusicEvent -63.2pp ScreeningEvent +76.0pp Monthly share of assigned event formats · % MusicEvent ScreeningEvent OnDemandEvent The explicit English Eras Tour cohort spans March 2023 through April 2024. Monthly shares use Schema.org Event-assigned records; normalized phase rates divide assigned events by all English World events in the same months for direct comparison. Data and sources ## Download Schema.org Events and References ### Downloads Download categories and counts as CSV, or the complete machine-readable release as JSON. [**CSV** Definitions and counts Download ↓](https://nosible.com/data/world-v1.2/ontologies/schema-org-events/v1/nodes.csv) [**JSON** Full machine-readable release Download ↓](https://nosible.com/data/world-v1.2/ontologies/schema-org-events/v1/statistics.json) Release details and citation files [Manifest](https://nosible.com/data/world-v1.2/ontologies/schema-org-events/v1/manifest.json) [Release README](https://nosible.com/data/world-v1.2/ontologies/schema-org-events/v1/README.md) [CC0 license and scope](https://nosible.com/data/world-v1.2/ontologies/schema-org-events/v1/LICENSE.md) [Citation file](https://nosible.com/data/world-v1.2/ontologies/schema-org-events/v1/CITATION.cff) [Changelog](https://nosible.com/data/world-v1.2/ontologies/schema-org-events/v1/CHANGELOG.md) Need the complete World event schema? [Open the World data dictionary.](https://nosible.com/data-dictionaries#world) ### References 1. [ 1 ][Schema.org. Event type definition and subtype hierarchy.](https://schema.org/Event) 2. [ 2 ][Schema.org. ConferenceEvent type definition.](https://schema.org/ConferenceEvent) 3. [ 3 ][Schema.org. BusinessEvent type definition.](https://schema.org/BusinessEvent) 4. [ 4 ][NVIDIA. (2024, February 20). See the future at GTC 2024.](https://nvidianews.nvidia.com/news/see-the-future-at-gtc-2024-nvidias-jensen-huang-to-unveil-latest-breakthroughs-in-accelerated-computing-generative-aiand-robotics) 5. [ 5 ][NVIDIA. (2025, March 5). NVIDIA CEO Jensen Huang and industry visionaries to unveil what is next in AI at GTC 2025.](https://nvidianews.nvidia.com/news/nvidia-ceo-jensen-huang-and-industry-visionaries-to-unveil-whats-next-in-ai-at-gtc-2025/) 6. [ 6 ][NVIDIA. (2026, March 3). NVIDIA CEO Jensen Huang and global technology leaders to showcase age of AI at GTC 2026.](https://nvidianews.nvidia.com/news/nvidia-ceo-jensen-huang-and-global-technology-leaders-to-showcase-age-of-ai-at-gtc-2026) 7. [ 7 ][Google. (2023, May 10). Google I/O 2023 announcements.](https://blog.google/innovation-and-ai/technology/developers-tools/io-2023/) 8. [ 8 ][Google. (2024, May 14). Google I/O 2024 announcements.](https://blog.google/innovation-and-ai/technology/developers-tools/google-io-2024-collection/) 9. [ 9 ][Google. (2025, May 20). Google I/O 2025 announcements.](https://blog.google/innovation-and-ai/technology/developers-tools/google-io-2025-collection/) 10. [ 10 ][Google. (2026, May 19). Google I/O 2026 announcements.](https://blog.google/innovation-and-ai/technology/developers-tools/google-io-2026-collection/) 11. [ 11 ][Amazon Web Services. AWS re:Invent official schedules and announcement recaps, 2023–2025.](https://aws.amazon.com/blogs/aws/category/events/reinvent/) 12. [ 12 ][Bushee, B. J., Jung, M. J., & Miller, G. S. (2011). Conference presentations and the disclosure milieu. Journal of Accounting Research, 49(5), 1163–1192.](https://doi.org/10.1111/j.1475-679X.2011.00426.x) 13. [ 13 ][Amazon. (2024). Prime Day returns July 16-17 for its tenth edition.](https://www.aboutamazon.com/news/retail/amazon-prime-day-2024-date) 14. [ 14 ][Amazon. (2025). Prime Day 2025 expands to four days, July 8-11.](https://www.aboutamazon.com/news/retail/what-makes-prime-day-2025-different) 15. [ 15 ][AMC Theatres. Taylor Swift: The Eras Tour theatrical release, 13 October 2023.](https://www.amctheatres.com/movies/taylor-swift-the-eras-tour-74500) 16. [ 16 ][Disney+. (2024). Taylor Swift: The Eras Tour (Taylor's Version) begins streaming 15 March 2024.](https://press.disneyplus.com/press.disneyplus.com/news/taylor-swift-the-eras-tour-taylors-version-now-streaming) Continue exploring ## Complementary ontologies [55 categories IPTC News Genre Add the reporting format to distinguish previews, supplied material, analysis and confirmed results. Explore ontology →](https://nosible.com/ontologies/iptc-genre) [416 categories NOSIBLE Event Ontology Connect generic event shape to financially specific corporate actions and consequences. Explore ontology →](https://nosible.com/ontologies/nosible-events) > Explore 26 Schema.org event categories and example usages that expose repeatable clocks around company conferences, retail events and entertainment releases. **URL:** https://nosible.com/ontologies/schema-org-events