Media Frames

Earnings beats are almost entirely framed through Economic Consequences. Workforce reductions are not. Responsibility, Conflict and Human Interest rise from a combined 1.4% of earnings-beat events to 12.7% of layoff events. The underlying cost action therefore carries information that reported earnings alone cannot measure.^[1]

That distinction separates expected margin improvement from execution and reputation risk. A portfolio researcher can test whether blame, conflict or employee-centred coverage predicts customer loss, slower hiring, litigation or weaker revisions after announced cuts. Media Frames adds that narrative channel without replacing the underlying event classification.^[2]

Earnings misses and data breaches are both negative corporate events, but their frames differ sharply. Economic Consequences accounts for 99.7% of missed-earnings events. Responsibility reaches 45.2% of breach disclosures and Human Interest reaches 20.2%. Polarity cannot separate financial disappointment from breach-related blame inside one sentiment score, leaving distinct liability channels pooled after public disclosure.^[1]

The frame mix creates a liability clock. Responsibility and Human Interest can be tested against regulatory action, litigation, customer attrition, insurance claims and persistent attention after the initial disclosure. Media Frames isolates those channels while NOSIBLE Events holds the event class constant, reducing generic negative-news contamination.^[2]